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FOR IMMEDIATE RELEASE
CONTACT: Megan Haupt, Philadelphia Sewing Collective
Images available upon request
NATIONAL CLOTHING SWAP and DIY ECO-EXTRAVAGANZA COMES TO PHILLY
Philadelphia, PA – On Sunday, October 19, 2008, consumers will transform into creators at Philadelphia’s
premiere Swap-O-Rama-Rama — a giant community clothing swap hosting a bevy of talented local
designers and artists charged with helping participants fancy up their finds. Presented by the Philadelphia
Sewing Collective, Swap-O-Rama-Rama will take place from 12:00 – 5:00 p.m. at the Old Pine
Community Center at 401 Lombard Street in Center City. Entry fee is $20.00 plus a donation of clean,
gently used clothing.
Encouraging creative reuse instead of consumerism, this revolutionary event will feature complimentary
sewing, deconstruction and fabric-embellishing workshops throughout the day. Some of Philadelphia’s
craftiest folks will be on hand, including the Philly Etsy Street Team, ReLoad Bags, Fabric Horse,
Philadelphia Sewing Collective, and design professionals from Anthropologie and Urban Outfitters. Local
artists Candy DePew along with Outlaw Print Co. will staff two silk-screening stations to stamp
secondhand rags into individualistic fashion statements. Participants are invited to take a runway walk to
show off their conscious couture. Hungry attendees can sample vegan snacks and sandwiches provided
by Rachel’s Traveling Fare and desserts by local microbakery, Baked.
The brainchild of New York City artist Wendy Tremayne, Swap-O-Rama-Rama events have been held in
more than 40 cities around the world and will finally debut in Philadelphia. “It’s all about ‘upcycling,’” says
organizer Megan Haupt. “The DIY or do-it-yourself culture is about taking something that already exists
and using your own creativity to put your personal stamp on it. You can express yourself through
creativity instead of through shopping.”
Sponsors for this event include Buffalo Exchange and Anthropologie. A portion of the proceeds will
benefit small clothing and textile businesses through nonprofit microlender, Kiva. Swap-O-Rama-Rama is
proud to be a featured event of DesignPhiladelphia 2008, the cultural event that celebrates Philadelphia’s
vibrant design community.
Sunday, October 19, 2008, 12:00 – 5:00 p.m.
Old Pine Community Center, 401 Lombard Street, Philadelphia, PA 19147
Swap-O-Rama-Rama (SORR) was created by artist Wendy Tremayne. Started in 2005 in New York City and now held worldwide, SORR is a clothing swap and series of do-it-yourself workshops in which a community explores creative reuse through the recycling of used clothing.
About Philadelphia Sewing Collective
Philadelphia Sewing Collective (PSC) was founded in 2005 by Megan Haupt as a professional networking group for local seamstresses and designers. PSC has expanded to monthly classes in all levels of sewing and professional development related to the sewing and crafts industries. PSC is a very diverse group in age, background, and experience and is dedicated to preserving the
craftsmanship and knowledge of sewing and needle arts in Philadelphia.
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